For those of you who can relate to the above, we’ve written this blog to put your concerns to rest. We’ve taken some of the most frequently asked 4K questions and provided some honest insight into why 4K is going to be around for a long time yet…
I already have a great Full HD TV. Why is 4K better? 4K isn’t just better, it’s four times better. In technical terms, a Full HD display contains 1920 pixels in width and 1080 pixels in height - hence the term 1080p. Compare this to the 3840 x 2160 pixels of a 4K display, and you get an idea of just how much extra detail, sharpness and clarity the picture can deliver.
This higher resolution also means better image depth, more detailed colour blends and a more immersive viewing experience. Cinemas have been projecting films in 4K since 2011, and now you can enjoy that same quality in your living room.
Don’t I need to buy a large screen size available to really tell the difference between 4K and Full HD? To help us answer this question we spoke to Mark Whiteman, who works in Sony Europe’s TV Product Marketing group. “4K is about the screen resolution, and the difference in picture quality between 4K and Full HD is visible already on a 43” screen,” he said. “However, the larger the screen size, the more benefit you would get out of 4K picture quality.
“Our new line-up has screen sizes ranging from 43” to 85”. Therefore, our range is tailored to any home and any type of customer.” In fact, the key to getting the most out of 4K is to sit closer to the screen itself. Because of the extra pixels, it helps to sit closer than normal to a 4K television to truly appreciate the detail and depth. Plus, having the screen fill more of your peripheral vision makes for a more immersive experience.
How can you be sure that 4K won’t be obsolete in a few years’ time? When Full HD was first introduced to the consumer market, there was a period of a few years where people were sceptical as to whether it was ever going to take off. Now, Full HD has become the industry standard, and people refuse to settle for any less.
With broadcast companies already committing to 4K, we’ll be enjoying 4K content for a long time to come.
I recently heard people talking about 8K. Surely this will just take over from 4K in the near future? Not unless you’ve got enough room in your house for a truly gigantic television. 8K is indeed a technology that is being trialled by cinemas and niche broadcasters, but because of the sheer resolution (8K is comprised of a gargantuan 33 million pixels, 16 times the detail of Full HD), the human eye wouldn’t be able to notice any difference unless they’re watching on a screen that’s at least 84-inches.
What makes Sony 4K TVs stand out from the rest of the competition? We’ve developed technologies to get every last drop of detail out of what you can see on-screen. The secret weapon inside each of our BRAVIA 4K televisions is the 4K processor X1, which works by enhancing three areas - colour, contrast and clarity - for a picture like no other.